Perfectly Sliced - April 2023

What a whirlwind start to the new year. With the most recent tech crisis of Silicon Valley Bank taking the media by storm, it has highlighted the importance of PR – and how detrimentally bad PR can truly be. The downfall all started with one jargon-filled press release lacking the proper storytelling and snowballed from there. As many industry professionals spun their wheels to prevent further collapse, it had me thinking, where would we be if the initial conversation was handled differently?

Social media is an important channel to share your company story with your community. That is why this month I dove into the topic of Twitter usage and shared advice on how this powerful tool can be optimized. Alongside other industry experts, I shared my tips with Cointelegraph on using Twitter to build and grow your company’s community as well as my social media ‘don’ts.’ A well-crafted story, no matter where it is shared, can have lasting effects on any company.

Our clients have been offering a wealth of helpful insights for companies in the tech space. From tips on building a successful super app to monetizing your intellectual property, and creating a more engaging workplace. Here is our selection of must-read articles for you to check out:

ROOM3D’s Chief Product Officer and General Manager, Stefanie Palomino, shares on TechCrunch her best advice for creating rituals to keep remote teams stay engaged and energized.

On Alcohol Professor, Nim Siriwardana, Co-Founder and CTO of Metacask, shares how NFTs are changing the spirits industry for the better and increasing access for a new generation of spirits lovers.

Daphna Ofek, Chief Product Officer of Rakuten Viber, shares on Nasdaq what super apps need to be a success. 

In his piece on Progressive Grocer, Oded Omer, Founder and CEO of Wasteless, shares how retailers can tackle food waste and trigger behavioral change in shoppers.

On HackerNoon, VUCA Digital’s CEO, Pan Lorattawut, shares how businesses can monetize intellectual properties through licensing and commercialization. Qualitest’s Chief Human Resources Officer, Einav Lavi, tells SmartBrief how practicing “blind hiring” can reduce bias in the hiring process and increase the chances of finding the perfect candidate.

When they’re not sharing their valuable insights and tips with the tech world, our clients are making headlines for announcing a chatbot with OpenAI capabilities, a new AI-powered music player, an EVM public test chain, a whisky auction, and much more. Check out some of the highlights below.

Aimi took SXSW by storm and danced onto Engadget, Yahoo!, Yahoo News Australia, The Daily Dot, Lifewire, Music Tech(again), Music Ally(again), Tech Times, CyberNews, US Today News, WestObserver, TechCentral, TrendHunter, t3n, DomainHaber, iGuides, Digiato, Crast, TechByte, and more.

Metacask had plenty of coverage on the rocks with articles on Cryptonews, CoinJournal, The Northern Scot, The Whiskey Wash, Bitcoin Insider, Whiskey Experts, The Spirits Business, The Drinks Report, and more.

Rakuten Viber launched new storage saving features, and managed to rack up top headlines on CNET, iDownloadBlog, Israel21c, Telegraf, Vesti, Prosto Mob, Blizko, Dhaka Tribune, Phones Wiki, Mehza, and more.    

IOTA successfully launched its ShimmerEVM test chain cashing in articles on CoinDesk, Yahoo!Finance, Cointelegraph, BeInCrypto, U.Today, Invezz, BTC-Echo, CoinJournal, Cryptosaurus, Times Tabloid, Cryptonews, Bitcoin Insider, Block Builders, Crypto News Flash, Finanzen, and more.

NotCommon locked up some coverage on Cryptonews, Investing.com, CoinJournal, NFTnews Today, Bullfrag, Golden Finance, Bitcoinist, TradingView, BitcoinEthereum News, NewsBreak, Bitcoin Insider, NeonCrypto, Go Banking Rates, MSN, and more.

Wasteless fought against food waste and devoured articles on Tech News, World Economic Forum, The Limited Times, EuroShop, The Star, and more.

CROWN Token Project prepared token holders to vote on character designs for the next big film, gaining great coverage on Tech Times, Invezz,Knowledia, Bitcoin Ethereum News, E-Crypto News, YourTradingEdge (YTE), and more. 

Duda’s reviews built up a lot of excitement around its website creation capabilities, stacking up on Cybernews, WCNC, CompsMag, PC Mag,  Bittrix24, WebsiteRating, Think Remote, Forbes Advisor, Forbes (again), Green Geeks, Practical Ecommerce, Website Rating, Codeless, Zapier, Appypie, Key of Treasure, ToolTester, G2, SmartBlogger, BollyInside, hostadvice, Web Hosting Secrets Revealed, AuthorityHacker, and more.                         

ROOM3D saved managers a lot of time by demystifying the path to productive asynchronous work routines, working their way onto TechCrunch, Yahoo!, Yahoo! News, ExBulletin, Tech Today, NewsDeal, Techio, Hector Obregon, Tech News Tube, GadgetsNews, Only One, Alpha Maven, and more.             

Through all the ups and downs, I’m thrilled to have a first-class seat to some of the most exciting technological advancements of our age. Every day keeps me on my toes in this fast, and crazy world of PR and I wouldn’t have it any other way.