Perfectly Sliced - February 2023

As we turn the page onto a new year, we leave behind the turbulent 2022. With January in our rearview mirror, we can already see 2023 paving the way for more positivity, hope and exciting new tech innovations and trailblazers. We are thrilled to be along for the ride, forging ahead to secure great coverage for our clients.

Yet, if 2022 taught us anything, it is to hope for the best but be prepared for the worst. Having the right tools and a plan in place ahead of time can make all the difference. I wrote more on the topic of how to handle an organizational crisis, for Cointelegraph, sharing tips for crisis management in your organization. 

Without missing a beat, here’s what SlicedBrand has been up to so far in 2023.

Our clients have been offering a wealth of helpful insights for companies in the tech space. From tips on app metric optimization, to handling the sting of rejection in your career, and of course some lessons learned from 2022. Here is our selection of must-read articles for you to check out:

Oded Omer, Founder and CEO of Wasteless, shares with Fast Company how to turn a lifetime of “no’s” into fuel to succeed rather than give up. He doesn’t sugar-coat the fact that starting your own businesses will mean turning off that negative voice inside your head. 

On Nasdaq, Sreedhar Narayanan, Managing Director of America at Qualitest, shares takeaways from 2022’s “Great Shift” in the workplace, which pushes us to rethink and refresh our priorities in the office.

Entity and Istari Vision’s Co-Founder and CEO, Wolfgang Rückerl, tells HackerNoon how DeFi protocol teams can pick the right type of oracle for them.

On Business of Apps, Ritesh Shah, Vice President and Head of Fintech at Rakuten Viber shares advice on how startups can better use their startup app metrics to drive forward global growth.

In his piece on Spiceworks, Aarne Salminen, Senior Manager of SEO and Content Marketing at Cloudways, analyzes the role Google’s Core Web Vitals score plays in evaluating a website’s user-friendliness.

When they’re not sharing their valuable insights and tips with the tech world, our clients are making headlines for announcing a new mobile app for AI-generated music, the launch of new business features on a global messaging platform, how DLT technology is being used to promote sustainable living in the Netherlands, and much more. Check out some of the highlights below.

Wasteless’s visibility soared as its efforts to combat food waste stayed fresh in articles on Times of Israel, Gaming Deputy, Perishable News, NoCamels, Samen Tegen, Newstral, Distrifood, Food Pro, Food Navigator, Techie Mag, The Spoon, Gaming Deputy France, food aktuell, I am Amsterdam, The Food Institute, Progressive Grocer, and more.                     

IOTA’s successful project with EnergieKnip promoted sustainable living in the Netherlands on Invezz, Crypto News Flash, Crypto News, BTC-ECHO, Block Builders, Crypto News Flash (again), BeInCrypto and more. 

Rakuten Viber had lots to celebrate with its new business features calling the attention of media with headlines on CNET, T Portal, Marketing Week, Biz Life, 24.HU, Business Mirror, Business World Online, and more.     

It was a hot month for Aimi as its AI-generated music app had its praises sung on Engadget, Music Ally, Yahoo!, Yahoo! Australia, Yahoo Singapore, and more.    

Koinos Group raised $500K in Seed Funding, cashing in articles on FinSMEs, Anue, CoinJournal, Bitcoin Insider, Cryptonews, NewsBreak, and more.      

NotCommon’s advice on how to prevent NFT theft was given on Cointelegraph, CryptoNews, Bitcoin Insider, and SolaNews.  

 Duda continues to cement itself as a leading website building platform, building out its list of wins on Forbes, Localogy, Search Engine Journal, Website Builder Expert, Colorlib, and more. 

CROWN token project offered exclusive voting rights to token holders winning over the media with articles on CoinJournal, Invezz, Bitcoin Insider, Bitcoin Ethereum News, and more.    

Dataloop’s annotation and data management platform snapped up mentions on insideBIGDATA, CTech, Calcalist, Israel Hayom, and more.   

Wow, what an incredible start to the new year! We are so proud to work with so many innovative companies transforming their respective industries. Roll on 2023 and whatever it has in store for the SlicedBrand team, our clients, and all of you. I have a feeling it's going to be a great one.