Perfectly Sliced - January 2022

If 2021 taught me anything, it confirmed my belief that change is good. I rang in the new year with a refreshing snow-filled hike in the mountains, and I feel completely re-energized for 2022! 

And speaking of changes… As you may have noticed, the SlicedBrand team has expanded over the past several months to keep up with our growing client list, and we’re all set to keep growing in the new year.

If you’re also looking forward to growing your business in 2022, you’ll want to read my article in Forbes about the role PR plays as businesses develop their brand and position themselves in the marketplace. In it, I talk about what PR does, as well as what it does not do, and I debunk the idea that PR exists primarily to react to bad news. On the contrary, the best PR is proactive!

As we step boldly forward to face the new year, I’m resolving to stay positive, proactive, and passionate about the exciting tech developments that await us.

Our clients have been sharing a lot of lessons learned and other tips for companies in the tech space, such as tips for online retailers to stay competitive and options for app developers to remain profitable without selling user data. They also offered us insights on some of the big developments and applications we can look forward to in a variety of industries – from smart contracts and digital wallets to the rise in the importance of online creatives.

Co-Founder and Chairman of the IOTA Foundation Dominik Schiener shared on Cointelegraph how the promise of smart contract adoption is being held back by crypto silos. Smart contracts present one of the most promising tech solutions for business, but there are still barriers that have to be addressed.

Qualitest’s Vice President of SAP and Enterprise, Kenny Small, provided important tips on TechCrunch for online retailers struggling to compete with Amazon. His advice? Online businesses need to focus on areas where they can excel, especially when it comes to customer experience.

In his article on Benzinga, Finoa’s Head of Business Development, Marius Smith, discussed the effects of inflation on assets and explained why companies should diversify their portfolios by investing in crypto as a hedge against inflation.

Leif-Nissen Lundbæk, Co-Founder & CEO of Xayn, shared his insights on The Next Web about the changing perception of higher education within Silicon Valley. His article notes the resurgence of the importance of advanced degrees at startups and presents reasons for this change.

Nadav Melnick, Vice President of Product at Rakuten Viber, elaborated on the data collection and usage problems with WhatsApp’s business model and presented alternatives that recognize the importance of user privacy. In his Hacker Noon article, he posits that businesses don’t have to sell user data to be profitable. 

Cloudways Director of WordPress Robert Jacobi presented tips in Nasdaq for e-commerce businesses seeking to localize their marketing. He highlighted the importance of recognizing regional differences in preferred payment methods.

Looking back at 2021, I am so proud of what SlicedBrand’s clients have accomplished – from technological developments to funding and expansion announcements – and I’m proud of the work our team has done to promote the news far and wide. In December, our clients finished the year on a high note. Here are some of the highlights we’re celebrating.

The launch of IOTA’s smart contract platform, Assembly, gathered an impressive coverage list, with articles in Cointelegraph, Reuters, Yahoo!Finance, CoinDesk, U.S. News, Investing, Yahoo News, Yahoo Canada, Market Screener, U.Today, Financial Post, Today Online, Crypto News, and Money Control.

IOTA continued to make waves in the crypto ecosystem as it announced the official start of staking on its network, and the media took notice, including AMB Crypto, Yahoo!Finance, BTC-ECHO, Crypto News Flash, Cryptonews, BeInCrypto, Cryptoticker, and Bitcoin Insider.

Kevel’s funding news and expansion plans made a splash in the tech sphere, with stories and interviews in Business Insider, Fortune, WRAL TechWire, NewsBreak, Daily Advent, AdExchanger, Hypepotamus, Biz Journals, finSMEs, City Biz, Triangle News Hub, and Authority Magazine.

Viber’s Women’s Health Chatbot and its privacy aspects gained prominence in First for Women, Paper Blog, 24HTECH, Montreal Times, TekDeeps, and The Manila Times, while execs provided commentary and interviews for Lifewire (here and here), Authority Magazine, and Thrive Global.

Duda’s Co-Founder and CTO, Amir Glatt, was ranking high with his appearance in a three-part series on the Voices of Search podcast, offering his insights on how to choose a web builder, optimizing a web builder for SEO, and tips for top scores with Google’s Core Web Vitals.

Speedb continued its launch and funding coverage streak with interviews and articles in Techstrong TV, CTECH, The Fast Mode, Hacker News, and Authority Magazine.

Qualitest’s Senior Solutions Architect, Aaron Schneider, provided an interview to BuiltIn for an article on integration testing and how it helps companies become more open to software changes.

The rate of interest in Finoa rose to new heights as Co-Founder and Co-CEO Henrik Gebbing’s take on inflation appeared on Cointelegraph, Investing, Newsbreak, Cardano Feed, Bitcoin Insider, Crypto Press, Bitcoin Ethereum News, Bullfrag, Blogarama, and elsewhere.

We’re floating on air as Cloudways landed interviews and reviews on WP-Tonic, TechRadar, GeekFlare, ITProPortal, PaperBlog, The Meum, 3rdPlanetTechies, and other tech sites.

Artlist made the rounds with news, commentary, and interviews on CTECH, Geektime, Walla Finance, 4RFV, Camera Jabber, Stab Mag, and CTECH again.

Xayn offered the public important security tips and insights on privacy issues on Cybernews, LifeWire, and KnowTechie.

No one could have predicted all the great technological advances we saw in 2021, and I’m stoked to be a part of the industries that are transforming the way we live, work, and play. No matter what ups and downs lay ahead for 2022, I’m ready for the ride of my life. We at SlicedBrand are looking forward to being right in the midst of everything, alongside our clients, generating the recognition they so richly deserve. Wishing you a great start to 2022!