Perfectly Sliced - March 2022

This monthly roundup arrives at a difficult time in the world, and we’ve been sensitively navigating the needs of journalists and the needs of our clients. As someone who’s been in PR for a long time, it’s important for everyone to focus on this international crisis at hand and do our part. Our thoughts and prayers are with the Ukrainian people, and we are glad to see Europe uniting together against Putin.

Recognizing the needs of our interconnected global society is an important part of any PR pro’s job. We saw this at the start of the COVID pandemic, and we are seeing it now – reporters are focused on Russia’s invasion of Ukraine, and the news cycle is unpredictable from day to day. Pitching journalists on any other topic, or awkwardly trying to angle your company’s name into current events, may leave a bitter aftertaste. A great deal of sensitivity is required.

In my latest article on Forbes, I talk about the importance of watching which topics and narratives are resonating with reporters and readers – and which are making their eyes roll – when metaverse startups are trying to get noticed. This is good and timely advice for any startups at the moment.

Our clients have also been sharing valuable advice on topics of importance in their own industries, from democratizing content creation to protecting customer data and ensuring the reliability of banking systems. Here are some of the thought leadership pieces that have resonated with readers around the world. 

Viber’s Director of Fintech Products, Maxim Kharchenko, shared his insights on TechCrunch about the ways companies can collect and use data about their customers in a way that does not sacrifice user privacy and improves overall customer experience.

IOTA Foundation Co-Founder and Chairman, Dominik Schiener, wrote on Cointelegraph about how the environmental effects of crypto mining are causing mined currencies to become unsustainable, noting that “the sun is setting on Bitcoin and other mined cryptocurrencies.”

In his piece on Nasdaq, Artlist’s Head of Creative and Digital, Liran Friedman, offers his perspective on social platforms, explaining how TikTok and others are leading the way to democratize content creation.

In his article on Entrepreneur, Duda’s CEO and Co-Founder, Itai Sadan, addressed the most common mistakes when it comes to Google’s Core Web Vitals and offered tips for how website developers can fix them.

Michael Collins, Associate of the Credit Union Practice at Qualitest Group, wrote on IBS Intelligence about digital transformation in the financial services industry and how this has sparked the need for credit unions to ensure the reliability of their banking systems.

Speedb’s Co-Founder and CEO, Adi Gelvan, takes a deep dive into metadata at Stack Overflow, explaining how metadata is responsible for a whole range of problems with databases and providing insights into how to avoid these issues.

Whether they were selling out properties in the metaverse, announcing new sci-fi gaming platforms, spreading Valentine’s Day love, or donating large sums of money to educational institutions, our clients have been making waves on media sites around the globe. Check out some of the highlights below.

Exclusible sold out its Private Islands in the metaverse and we rolled out the red carpet to nab global coverage in Yahoo Entertainment, Yahoo!Finance, New York Post, Forbes Italia, FX Empire (again), CoinJournal, Invezz, Newsbreak, Calcio Mercato, Cointelegraph, Investing, NFT Evening (again and again), Nine, Domain, DappRadar, Stuff, Glossy, Il Sussidiario, Area Napoli, Calcio e Finanza, Calcio Today, Fantacalcio, Le Point, Les Echos, Coin Tribune, Diario AS, Olé, BluRadio, Jornal de Negocios, Portal iG, Gazeta Sporturilor, Fanatik, Playsport, Sports.ru, Corriere Della Sera, Sky Sport Italia, Everyeye Tech, Golssip, La Stampa, Libero Quotidiano, la Repubblica, Sky tg24, HDblog.it, Sportune, Yahoo France, 20 Minutes, Tech Tribune France, Klix, EuroGamer, L’essentiel, Syri, Foot01, TRUE, Today, Immobiliare (again), Adnkronos, Hardware Upgrade, Telegraf Biznis, On Voit Tout, Idealista (again), ItaliaOggi, Trend Online, Larazon, Yahoo News Italia, Meteo Week, Haber7, AA Şirket Haberleri, MYNET (again), Antena 3 Noticias, and many more.

We lit up the crypto space with news of IOTA’s grant to fund the establishment and development of the I3-LAB (short for Imperial-IOTA-Infrastructures Lab), sparking stories on BeInCrypto, Yahoo!Finance, City A.M., NewsBTC, Coin Rivet, Crypto News Flash, Bitcointe, and many more.

When Web3Auth launched its Auth Network and announced a new partnership with Solana, we racked up the articles on Cointelegraph, Yahoo!Finance, Investing, Nasdaq, FX Empire, Investor Place, Invezz, Bitcoin Ethereum News, Times Tabloid, Bitcoin Insider, and more.

The coverage we secured for Hyperspace’s launch was out of this world, appearing in VentureBeat, Yahoo, Invezz, Invezz Spain, Invezz Sweden, Bitcoin Insider, DIGIT, and more.

Viber spread love and good vibes for Valentine’s Day, gathering articles on AR Post, Colombo Gazette, The Island Online, Business Cafe, MENAFN, and more.

We put the pedal to the metal for Speedb, getting them on multiple podcasts, including Utilizing AI, Storage Unpacked, and Gestalt IT.

Artlist’s leaders put their insights about the creator economy on display in interviews on The Unstarving Musician Podcast and on Authority Magazine.

Duda bowled a clean strike with stellar reviews and mentions on Business2Community, Localogy, arganoUV, Social Media Explorer, UK Tech News, and more.

We’re floating on Cloud nine with the buzz we generated for Cloudways, including interviews and positive reviews on sites like Visual Composer, Neil Patel’s Blog, ITProPortal, and more.

What the coming month has in store for us is anyone’s guess. What I do know is that we’ll be helping our clients navigate the media landscape as their companies forge onward. It is said that March comes in like a lion and goes out like a lamb. We’ve seen the lion, and I am eagerly awaiting the lamb. Stay safe – we’ll see you next month!