Perfectly Sliced - September 2022

We’ve been hard at work racking up successes since our last roundup! While late summer is usually a slow period in the PR industry, our clients have maintained a steady stream of exciting news, as you’ll see below in this month’s update.

We’ve been generating some amazing buzz of our own, and I’m happy to share that our SlicedBrand team is a PRNEWS Platinum PR Award finalist in the “Media Relations - Agency” category for our successful campaign for Wasteless and its AI technology to reduce food waste! In addition to that, I am very proud to be a finalist for the “Agency PR Pro of the Year” category.

Our team was also recently recognized with honorable mentions for two of PR Daily’s 2022 Social Media & Digital Awards – the Best Public Relations Campaign AND Media Relations Campaign. 

In other good news, my first article for Cointelegraph’s Innovation Circle looks at communication lessons learned from the crypto crisis and offers tips for the industry to avoid the biggest mistakes of the crash. I was also quoted in a Cointelegraph article with my tips to help crypto marketers build momentum for their projects. 

Our clients have also been busy highlighting important issues in tech and offering solutions to key problems. They’ve shared their insights on topics such as diversity and inclusion initiatives, ways businesses can succeed with mobile advertising, and how to solve the current problems with web domain ownership.

Jenny Q. Ta, CEO of GalaxE.io by HODL Assets, highlights on TechCrunch the strategies tech companies should be using as they proceed with fundraising during a downturn in the market.

In his piece on Nasdaq, Decentraweb’s Founder and CEO, Michael Calce, offers insights into problems with domain purchases and ownership and how these problems can be addressed to make processes more equitable.

Mesha’s Co-Founder and CEO, Tahem Verma, shares on Benzinga the ways the NFT industry can bring new investors to the table, such as highlighting the benefits, addressing the price factor, and simplifying the process.

On HackerNoon, Xayn’s Co-Founder and CEO, Leif-Nissen Lundbæk, examines how the tech industry is undoing the benefits of ethical AI.

In his article on BeInCrypto, MetaNept’s Founder and CEO, Jonathan Cohen, addresses disinterest in the metaverse and explains a variety of ways that metaverse designers can make it easier for people to join virtual worlds.

Qualitest’s CHRO, Einav Lavi, writes about diversity and inclusion initiatives for SHRM and notes how companies can adjust their job descriptions, particularly the specific words used in them, to attract a more diverse range of applicants.

When they’re not sharing their expert insights with the rest of the world, our clients are making headlines for announcements about their launches, acquisitions, and new app features. Check out the great coverage we’ve gotten for these and many other stories.

When we announced Viber’s new payments functionality, our efforts paid off with stories on TechCrunch (again), Yahoo! Finance, CNN, Fintech and Finance News, Latestly, IBS Intelligence, Newsbreak, Insider Intelligence, TrendHunter, Tek Deeps, Finovate, Tearsheet, Biz English, and more.

Our efforts to launch raelic resulted in memorable articles on Blockworks, Bitcoin Insider, Crypto News BTC, Eye9ja, Cryptocoinz, TechNews8, NFT Radar, Ethereum Today, Crypto Compass, Gem Hodlers News, and more.

We cooked up a whopping amount of coverage for Burger King’s new plant-based pop-up in Costa Rica, with articles on TheStreet, VegNews, Vegconomist, MSN, Delicious Food, Totally Vegan Buzz, Trend Hunter, The Costa Rica News, El Financiero, and more. 

We kept IOTA front and center with mentions on Forbes, The Motley Fool, BeInCrypto, Coinpedia, CryptoNewsZ, Crypto Ticker, The GWW, Times Tabloid, and more.

Zilliqa was at the top of its game with stories on Rolling Stone, Yahoo!, Cointelegraph (again), WWD, BeInCrypto, CryptoNewsZ, Coin Journal, BSC News, Play to Earn Online, egamers, and more.

We could not abide by anything other than great press for Duda on top sites including PCMag, Forbes, Flipboard, Search Engine Journal (again), BuiltIn, Authority Magazine, CodeinWP, cybernews, The Digital Merchant, Sportshubnet, Tech Guide, and more.

Decentraweb launched DecentraDNS and we staked our claim to fame with stories on Crypto News, Bitcoin Insider, Cripto247, BitSwapNow, 24x7 CRYPTO, COINBOLD, and more.

Buzz about Qualitest’s latest acquisitions passed the test for respectability with articles on CTECH, The Times of India, TechCrunch, The Hindu Business Line, Tech EU (again), FinSMEs, Enterprise Talk, and more.

The stars aligned for GalaxE as we secured stories and interviews on Investor Junkie, CoinJournal, Bitcoin Insider, Crypto News BTC, Authority Magazine, The Bharat Express News, Rolling Stone (again), and more. 

We made sure Unbabel’s integration with Zendesk was the talk of the town with stories on Sifted, Slator, MarTech, CX Today, MultiLingual, Destination CRM, CRM Solutions Review, StartupBlink, Satire Gaming, HackerNoon, and more.

RAILGUN’s privacy tech got some great visibility on Yahoo!, The Wild West Crypto Show, MENA Financial Network, CryptoCompass.com, and more.

Exclusible’s metaverse activations and NFT drops continued to get red carpet treatment with stories on Forbes, Yahoo!Life, WWD, Newsbreak, and more.

The rate of interest in Web3Auth rose to new heights with coverage on The Index, Bitcoin Insider, and more.

And congratulations to Cloudways on its agreement with DigitalOcean, which intends to buy the web hosting firm for $350 million, seizing stories and mentions on Bloomberg, TechRadar, Fortune, Axios, Business Insider, MarketWatch, Protocol, Seeking Alpha, SiliconAngle, Dawn, Global Village Space, ChannelE2E, Deal Street Asia, Law360, Daily Host News, and more.

As we navigate from summer into autumn in the Northern Hemisphere, I’m greatly optimistic about the ability of the tech space to bounce back from its early-2022 downturn. Cycles are only natural. What goes down will come up, and we’ll be there, alongside our clients, celebrating every win!

See you next month!