
Hiring a PR agency? Look for these 7 things
Find a PR partner with great storytelling skills to catch media attention

Learn which tech publications you need to follow for a competitive edge
A key element of PR is staying in the know with all of the latest news. How else can you craft your announcements to fit with the current trends? Staying current and ahead of the curve can be the key to securing meaningful coverage. So, how do movers and shakers in the tech industry sniff out upcoming trends and stay on top of hot news? Following the best tech outlets is the best way to maintain cutting-edge knowledge. Read on to gain insight into the top publications to follow to bring your industry savvy to the next level. Every industry pro should have an arsenal of outlets they rely on for key insights and updates. Every morning should start with a run-down of the latest news from top sites. There are many different types of tech publications, each offering its own benefits. Here are some of the top publications for general tech news, AI and data-focused stories, leadership insights, and crypto updates.
No matter which niche of the tech world you’re operating in, it’s essential to have a deep knowledge of the industry in general. Keeping a close eye on these publications is a great start.
Pro Tip: Sign up for email newsletters from your favorite pubs to get easy-to-read updates on the top stories.
It’s one of the most well-known and respected tech publications for good reason. In addition to its insights and general news, it also review products and new tech, giving an inside look into the newest innovations. Its venture capital coverage can keep you informed about up-and-coming movers in the industry.
Do you need an all-around look into the business and tech world? BI is the right place. It also connects news to politics and markets, which helps to add context to important changes.
This is an especially great resource to keep up on the latest products; you can check out its rigorous reviews and easy-to-follow how-to articles. The outlet also features an entertainment section for those interested in gaming and pop culture.
Alongside the typical tech sections, it also features security, science, and ideas sections to offer a fresh look into the intersection of different industries. Its “What’s Next for WIRED” post highlights its focus on “hope” in the tech industry: staying informed while focusing on the good and exciting amidst a sometimes discouraging world climate.
If you’re more interested in hardware and products, this is a great place to get caught up on the latest tech. Its buying guides and reviews provide detailed insights into key innovations.
This outlet brings the space and automobile industry to its comprehensive lineup of news offerings. You can even adjust how the site looks to make it easy to read for you. Check out its forum if you’re interested in getting into discussions on a variety of topics.

A lot of great AI news can be found in the AI sections of major outlets like the ones listed above, but these sites are more focused on the topic and will give you a deeper look.
VentureBeat specializes in AI, security, data infrastructure, and more. If you’re looking for deeper insights into these areas and news on the major players, this is a great resource.
TNW’s data and security sections offer news and insights, and also often feature interesting company profiles. Check out its podcast as well to keep up on the go.
This hub breaks down AI news into a variety of categories, giving easy access to your particular interests. It offers a comprehensive look into the AI world and how it connects to various industries and aspects of our lives.
Thought leadership is an important aspect of PR, and keeping up with top voices is a great way to understand what kind of discussions and topics garner interest, so you can strategize how to join the discussion.
Here, you can get high-level insights from leaders in many industries, offering a glimpse into what thought leadership topics are hot. There’s a reason this publication is internationally known; it should be one of your first stops for leadership trends and thought-provoking opinion pieces.
This is a great resource to hear from leading voices and entrepreneurs on work life topics, from productivity tips to workplace advice. Its latest topics section can give a clear idea of what discussions are getting good coverage.
You can’t miss the info here on the top innovators and companies around the world. Seeing who is shaking up the tech world can help you strategize how to position yourself as a key changemaker.

The crypto and blockchain worlds are evolving quickly, and news and outlooks can often turn around from one day to the next. This means you have to keep a close eye on the goings-on to know how your news can find a good fit
Catch key company news and opinion pieces here, alongside a wide range of video content. Check out the “Live Wire” sidebar for a timely look into the latest can’t-miss updates.
Here you can get clear market reports and rankings to help you quickly understand the market climate, while the outlet’s hot stories can put these market changes into perspective.
The Block offers helpful data charts for the visually inclined and a “Learn” section for learning about new innovations and tech in the area.
These outlets are a great place to start to build up your industry knowledge and keep up with the latest trends. However, you should also keep a close eye on more niche publications that cover your specific industry and interests. Create your own list of outlets that can’t be missed.
Does staying up to date in such a busy industry seem overwhelming? It can be! That’s why many organizations turn to tech PR agencies like SlicedBrand to keep up, stay ahead, and leverage the complicated tech scene to boost their company’s reputation. Being well-informed is incredibly valuable — don’t get left behind!

Find a PR partner with great storytelling skills to catch media attention

Journalists are tired of "AI-powered" pitches. Here's how to sharpen your story so it actually gets read, not filed with the rest.
-ubJIR8jVOXHMqkbbHdCOm9mrwpBUHh.jpg&w=3840&q=75)
AI finds the brands with real authority