Storedot
StoreDot—The Video that Electrified the Internet
The client called the campaign a perfect storm - we couldn’t agree more
Challenge
StoreDot came to us specifically looking to drum up investor interest. But, how do you peak the interest when the technology is so highly complex to explain? StoreDot imitates nature and creates new materials at the nano level in order to produce better memory chips, batteries, LEDs, and other electronic components. When working with a client that is so scientifically advanced, one might get a little lost. In order to help StoreDot secure an investment, we needed to create brand awareness throughout tech and mainstream sectors while keeping the message simple.
Process
When we were first introduced to the company’s technology portfolio, we were blown away by the sheer potential. We knew that this was a company destined to change the world. All they needed was exposure in the right places, which would hopefully attract financing.
Our main objective was to get the StoreDot brand name out there and show people in the simplest way possible how real, innovative, and truly disruptive the company is. We knew we couldn’t possibly share the company’s entire array of inventions in one outreach, so our first priority was choosing where to start. We decided to start with a specific technology which solved a pain point close to everyone’s hearts.
We found the right angle, leveraged it with a powerful pitch, focused media outreach, and a video idea we came up with which stunned the world.
We reached 3 million views within the first 48 hours
Solution
StoreDot, the technology that charges your smartphone battery in 30 seconds.
It’s all about what the media needs to hear
Results
- StoreDot went from anonymity to ubiquity overnight, with an ad budget of zero dollars and only simple video footage
- Our story was covered in 700 online publications and was shared over 2,000,000 times
- We received top tier coverage in tech and mainstream publications, including CNN Money, TechCrunch, Time, BBC, Forbes, Smithsonian Magazine, Popular Science, and many more
- The success on social media was overwhelming, with the video getting shared more than two million times
- A few months after our story hit, StoreDot announced that they had closed a $48 million Series B funding round, a direct result of exposure to new investors through our PR efforts
Coverage
As featured in
“"StoreDot Ltd., a Tel-Aviv based start-up, says it hopes to at least make the charging process faster--unveiling Monday a prototype charger that promises to take your battery from a tiny sliver of red to 100%, all in about 30 seconds."”Read article →
“"An Israeli startup called StoreDot has wowed the internet with a YouTube clip: a Samsung Galaxy 4 smartphone taking just 30 seconds to charge to 100 percent from 27 percent. The video, viewed more than 1.2 million times in about 24 hours, was something of a circus trick: Rather than the Galaxy's standard battery, a device about three times as thick as the phone was attached to its back."”Read article →
“"The startup reckons the speedy charging battery technology could be on the market within three years. "We are about one year from a functional prototype that will be inside the device,” StoreDot’s CEO and founder Dr Doron Myersdorf tells TechCrunch. 'Right now we show a battery that extends beyond the form factor of the smartphone. So in one year we’ll have reached the size, and in two years we’ll reach the required energy density for the entire day.'"”Read article →
“"Israeli startup StoreDot has built a prototype of a charger that boosts your phone's battery from dead to fully-charged in 30 seconds."”Read article →
“"Not only does StoreDot's battery charge quickly, it actually continues to charge once you've unplugged it from the outlet, according to Myersdorf. The challenge now is to make the technology small enough to fit inside today's smartphones. The battery featured in in the video is about the size of a cigarette pack."”Read article →
“"Israeli based tech company, StoreDot, is developing a way to use existing technology in batteries to fully charge an electric car in just five minutes."”Read article →
“"Tesla’s fast chargers can add about 170 miles worth of electricity to its cars’ batteries in about 30 minutes. If an Israeli startup achieves its goal, electric cars could travel hundreds of miles after only five minutes of charging."”Read article →
“"A battery that can charge in under 30 seconds has been shown off at a technology conference in Tel Aviv. Israeli start-up StoreDot displayed the device - made of biological structures - at Microsoft's Think Next Conference. A Samsung S4 smartphone went from a dead battery to full power in 26 seconds in the demonstration."”Read article →
“"StoreDot's prototype is able to completely recharge a smartphone battery from 0%-100% in just 30 seconds. It relies on bio-organic nanodots, tiny conductive crystals that help enable rapid charging."”Read article →
