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Saturday, May 2, 2026

What I actually want in a pitch

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What I actually want in a pitch

A tech reporter walks through the three things that make them open an email — and the one that makes them delete it.

I get hundreds of pitches a week. The ones I open have a subject line that reads like a headline I could actually run.

Make the relevance obvious

Tell me in one sentence why this is for me and my readers specifically. If I have to guess, I am already gone.

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