
What I actually want in a pitch
A tech reporter walks through the three things that make them open an email — and the one that makes them delete it.

Jeff is the founder & CEO of BestTechie. He has over 10 years of experience working with technology and building businesses. He's a graduate of the Harvard Business Analytics Program and loves to travel and listen to music.
1) What’s the best way to pitch you?
Email usually works pretty well. I’m also not opposed to someone @’ing me on Twitter, but email is probably best.
2) What’s the best time to pitch you?
I like receiving pitches in the morning so I can read through them all before I get too busy. Plus, most of the time I’m in a better mood in the morning (before everything becomes insane) so you’re more likely to get a positive reply.
3) Other than your own, which is your favorite publication to read?
Gosh. That’s a tough one. I like so many. I typically go through phases of reading different publications more frequently at different times like for example, lately I’ve been reading John Gruber’s DaringFireball.net because of all the Apple news and with WWDC just happening. I also think his takes/opinions on things are usually spectacular.
4) Who’s your favorite journalist?
Wow, that’s another tough one. In the tech space, it’s probably a toss up between two people who aren’t really journalists anymore: Michael Arrington and MG Siegler – I like them for completely different reasons. I like Mike because of his willingness to push boundaries. I like MG because of his writing style.
5) What kind of stories interest you?
Bring me something new. A new product, a new way of thinking, a new approach to a problem. I especially love stories that involve people who experienced a problem and built a product/company to solve it.
6) What tips would you give someone pitching you?
I don’t really like receiving emails with several paragraphs of text. Try and make it personal, keep it short and sweet, make sure to pique my interest and give me a way to get in touch to learn more. You don’t need to provide all the details in your first email, in fact, I’d prefer if you didn’t. And please, please don’t attach a press release. I don’t care about it.
7) What will you never write about?
Only Sith's deal in absolutes. I’ll rarely write about funding announcements alone. If all you did is raise money – I don’t care.
8) Star Wars or Star Trek?
I think my answer to #7 answers this, but just in case: Star Wars.

A tech reporter walks through the three things that make them open an email — and the one that makes them delete it.

One good follow-up can revive a dead pitch. Three bad ones will get you blocked.
