How to Pitch Paul Sawers

1) What’s the best way to pitch you?

Email, with solid news, and clearly outlined reasons for why the news is significant and why it matters.

2) What’s the best time to pitch you?

No best time -- email is open 24 hours... ;)

3) Other than your own, which is your favorite publication to read?

I would struggle to name one. In technology, probably "Wired." In travel, probably "Atlas Obscura." For general news, New York Times or the Guardian.

4) Who’s your favorite journalist?

I honestly don't have one!

5) What kind of stories interest you?

A boring answer, but anything new and innovative.

6) What tips would you give someone pitching you?

Be honest, clear with the information provided, and give some context as to why it matters, including competitors. Too many pitches are misleading, vague, or inaccurate -- it saves everyone a lot of time if pitches are detailed and clear, while being concise.

7) What will you never write about?

Crowdfunding campaigns (unless I can try a product out for myself or there is another newsworthy angle that isn't just the launch of a funding campaign for a product that doesn't yet exist). Too many "me-too" products that copy something else out there already and claim to be doing something new. I'm also not too hot on enterprise stuff or really dull back-end technology stories.

8) Star Wars or Star Trek?

Erm... I was never a huge fan of either, but I'd have to say Star Wars out of the two. I did collect Star Wars figures as a kid!