
What I actually want in a pitch
A tech reporter walks through the three things that make them open an email — and the one that makes them delete it.

1) What’s the best way to pitch you?
I like to get to know you first. Meeting me at a conference, or, at minimum, a short chat on Facebook is nice. Then a longer pitch at scobleizer@gmail.com is best.
2) What’s the best time to pitch you?
Someone pitched me once at 2 a.m. at SXSW. That wasn't successful. :-) I'd say an email before about 9 a.m. Pacific Time would be best. Phone calls always suck unless agreed to before. Facebook chats? Evenings are usually best unless I'm playing with my kids.
3) Other than your own, which is your favorite publication to read?
I don't have one favorite. I read hundreds of articles every day and pick the best ones to share with my audience on Flipboard. If I had to pick one, I'd say the Verge or Techcrunch, since they seem to come up on my magazines more than others.
4) Who’s your favorite journalist?
Danny Sullivan. He doesn't get involved in drama and usually teaches me something.
5) What kind of stories interest you?
You can see just what interests me on Flipboard. I have magazines on the future of work, startups, mobile, wearables, and other geeky topics.
6) What tips would you give someone pitching you?
Read the past 20 things I've written on Facebook and Twitter, at minimum, before calling me. At least you'll know if something nasty is going on in my life before wasting the time to pitch.
7) What will you never write about?
My penis. Well, I guess I just broke that rule.
8) Star Wars or Star Trek?
Oh, yeah, like I'm gonna piss off half of humans by sticking my neck out, right? Feel the Force Luke! :-)

A tech reporter walks through the three things that make them open an email — and the one that makes them delete it.

One good follow-up can revive a dead pitch. Three bad ones will get you blocked.
